Last week Devin Wilson called out Sonon on Twitter for its practices around sustainability.
The corporate drew attention for a “Recycle Mode” software program feature that, as soon as activated, starts a countdown that ultimately renders older Sonos devices mainly inoperable.
Recycle Mode is a part of the trade-up program that Sonos introduced back in October, which lets buyers get a discount on newer Sonos speakers like the One, Beam, or the Port that Nilay reviewed.
Users can check if one of their Sonos gadgets is eligible for the trade-up promo. Then confirm in the Sonos app that they’d like to “trade” their current device against a new one. Sonos instantly gives a 30% discount.
The 30% discount is immediately tied to the demise of a piece of hardware. For Sonos, this course appears less about “buying and selling up” and more about ditching the old machine and clearing room for a new one.
This is a strange agreement that doesn’t exist with any other significant electronics producer. iPhones can be secured with activation lock (and Android has its match); however, there’s always a way back from that state if a user already knows the password.